打造民办高校强势品牌的战略思考

A Strategic Thought: Make Stronger Brands for Private Schools

实施品牌战略,是我国民办高校增强生存与发展能力的重要举措。文章从高校品牌的理论角度出发,分析了民办高校实施品牌战略的价值,阐述了我国品牌建设的现状,并就民办高校如何打造强势品牌提出了具体构想。旨在以品牌效应推动民办高校的全面发展,从而共同探索建立中国民办高校品牌之路。

To conduct the strategy of famous brand is an important act to strengthen the ability for private schools in China to survive and develop. The paper analyzes the values to start the brand strategy in private schools in perspective of brand theory for higher educating bodies. It illustrates the present situation of brand construction and puts forward specific suggestions on how to initiate stronger brands in private schools. The paper aims to push all-around development of private schools by the effects of famous brand, thereby, it also discusses how to build a sharable way for Chinese private schools.