期刊文献+

如何构建钢厂与经销商之间的营销关系

Primary analysis on how to structure a long - term but stable marketing relation between steel plants and distributors
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摘要 面对入世后新的严峻形势,钢铁企业必须转变观念,高瞻远瞩,适应变化,与时俱进,与用户构建联系广泛、合作密切、互利双赢的长期稳定的新型销售伙伴关系。本文主要论述了如何构建钢厂与经销商之间长期而稳定的营销关系。 Under the new severe situation of facing entering the WTO, with a great foresight, iron and steel enterprises must change the idea, adapt to changing, keep in pace of passing time and make a long - term and stable business partnership of broad contact, close cooperation, mutual benefit with users. How to make above - mentioned relation is mainly expounded in this paper.
作者 衣春红
出处 《包钢科技》 2004年第6期91-93,共3页 Science & Technology of Baotou Steel
关键词 构建 厂商之间 长期稳定 营销关系 construction steel plant and distributor long - term and stability marketing relation
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参考文献3

  • 1齐涛.文化改造[M].上海:博锐出版社,2003..
  • 2翁绳厚.钢材知识营销手册[M].呼市:内蒙古人民出版社,2003..
  • 3韩兆斌.中国钢铁工业[M].呼市:华夏文学出版社,2003..

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