摘要
期刊“营销”除了发行之外 ,还涵盖策划、经营、售后服务等更丰富的含义。科技期刊必须改变以作者市场为主体的经营理念 ,借鉴其他行业及国外先进的营销方式 ,结合本行业实际 ,认真研究以读者市场为主体的营销策略 ,从而拓展自己的功能 ,实现多元化、产业化发展。
The marketing of sci-tech periodicals includes not only the distribution but th e planning, managing and post sales service. Sci-tech periodical publis hers should change their old marketing strategies which regard the authors as th e main market body and adopt a new strategy that stress on the reader market. Th e sci-tech periodicals should learn the experiences both from home and abroad, bring their functions into full play and finally realize their diversified manag ement and industrialization.
出处
《编辑学报》
CSSCI
北大核心
2004年第6期436-437,共2页
Acta Editologica
