论日用陶瓷产品的心理效能

ON THE MENTAL EFFICIENCY OF DOMESTIC CERAMIC PRODUCTS

受消费心理学的启示 ,通过对消费者因日用陶瓷产品不同的造型、装饰而产生的一般心理感觉 ,探讨了日用陶瓷产品的心理效能。日用陶瓷产品造型、装饰的每一个局部每一个细节都可能影响消费者的心理感觉 ,左右其购买行为 ;日用陶瓷产品无论造型还是装饰 。

Enlightened by the consumers psychology,the mental efficiency of domestic ceramic products have been discussed by the authors in this paper based on the general mental feelings of consumers towards different forms and decorations of domestic ceramic products.A conclusion has been reached that each section or detail of the forms and decorations of domestic ceramic products may produce influence on the consumers mental feeling,thus will leading to dominate the purchasing behaviors of consumers.It is pointed out that whether the forms,desings,the entirety or details should be paid attention to by the desingers.