病毒性营销策略在网络营销中的应用

Application of Viral Marketing Strategy in Internet Marketing

病毒性营销策略作为一种网络营销方法已被众多企业接受并实践。它的低成本给企业带来丰厚的收益,但同时实施 过程中也隐藏着风险。文章从病毒性营销策略的涵义入手,在分析了具体的实施工具后,阐述了整个实施过程以及可能的风险 与一些技巧,最后用具体的案例说明如何在网络营销中成功地实施病毒性营销策略。

As an Internet marketing method, the viral marketing strategy has already been accepted and practised by many enterprises,which brings them great profit as well as risks in the process. The paper first defines the viral marketing strategy, and then enumerates several often-used tools in practice.Besides, the paper illustrates the whole process, possible risks and relative techniques. Last the paper gives a case to expound how to carry out the viral marketing strategy successfully in the Internet marketing.