树立品牌 取胜竞争

Build Up Brand and Succeed In Competition

随着科技的迅速发展和经济全球化进程的进一步加剧,产品差异越来越小,产品竞争也从价格、质量、服务等诸方面 较量,进入了品牌竞争阶段。本文就从品牌战略的角度出发,分析通信行业的现状以及如何打造成功品牌,利用品牌在的竞争 中取胜。

With the development of science and technology, and globalization of economy, the difference between products is less and less. They compete from price, quality, and service to brand. From the point of view of brand strategy, this article makes an analysis about how to set up brand and success in brand in telecommunication.