摘要
随着人们环保意识的增强,绿色消费成为市场消费的主流,尤其是国际市场环境变化的冲击,要求我国企业必须加快实施绿色营销。
With the enhancement of people' al protection consciousness, green consumption becomes main trend, change of international market environment demands Chinese enterprises to implement green marketing.
出处
《太原科技》
2004年第4期48-49,共2页
Taiyuan Science and Technology
关键词
绿色消费
绿色壁垒
绿色营销
green consumption
green barrier
green marketing
