摘要
传媒业作为迄今为止极少数几个尚未完全开放的领域之一,由于其蕴藏着巨大的商业价值,因而成为近两年的投资热点。本文从产业角度透视了传媒行业的发展趋势,分析了在目前的政策环境下传媒产业的投资机会,提出了传媒产业与资本市场的结合点,探讨了通过资本运营实现产业扩张的途径。
Summary: Medium Industry is a hot investment field in recent years,because it enhance the huge commercial valuation. The writersaw the developing trend of medium industry through theindustry aspect. While he analysed the investment opportunities ofmedium industry under the strategic surroundings today. In anotherhand he raised the junction for the medium industry andcapital market. While he discussed the way to realize theindustry expansion through the capital operation.
关键词
传媒
资本运营
策略
medium, capital opreation, strategy
