运用电子商务推进我国服装企业的发展

Improve the Development of Costume Manufacturer by Electronic Commerce

本文针对服装企业的特点,分析了BtoB和BtoC下服装企业的商务运作模式,并讨论了电子商务成功应用给我国服装业带来的启示。并且根据我国企业的特点,提出了我国服装企业推行企业电子商务的对策及建议。

targeting to the traits of the costume manufacturers,this paper an alyses t he two important electronic commercial modes.It also focuses on the revelation o n successfully applying Electronic Commerce to costume industry.Based on the cha racteristics of our country' s enterprises,it also puts forward suggestions on t he application of Electronic Commerce in costume manufacturers.