音响对广播新闻的生命意义

Vital Significance of Acoustics for the News Broadcast

报纸、电视和广播都是当今的主流媒体,它们各有各的优势和劣势,但报纸、电视都是无法替代广播的。努力发挥广播新闻中音响的作用是广播与其他媒体争夺受众的一个重要手段。音响对广播新闻的生命意义在于:带"音响"的广播新闻具有直觉性品格,能为受众带来多维感受;音响是对新闻人物生命本质的佐证,能提高广播新闻的可信度和增强广播新闻的感染力;音响又具有美的感召力,能唤起受众的审美情趣,使他们获得音乐艺术美的享受。所以应十分重视并积极采编好音响新闻,以充分发挥好广播的优势和广播宣传的重要作用。

Newspaper,television and broadcast are essential news mediae,each of which has its own superior and inferior position,yet it is impossible to substitute newspaper and television for broadcast.Bringing the acoustics in the news broadcast into full play is regarded as an important means to winning over the audience between broadcast and other mediae.The vitae significance of acoustics for the news broadcast lies in that the quality and style of intuitiveness imbued by the news broadcast with 'acoustics' can make varied impression on audience;the acoustics,as an evidence of vital essence for news figure,can heighten the believability and appeal of the news broadcast;the acoustics with sensuous pleasure can evoke the aesthetic temperament and interest of audience so as for them to win a musical and artistic treat.Hence,the acoustic news should be taken seriously,covered and edited actively so as to bring the advantage and important propaganda of broadcast into full play.,;