联合利华与宝洁——日用消费品行业的欢喜冤家

Talking about Unilever vs P&G

论述了联合利华与宝沽在中国日用消费品行业中的竞争.联合利华和宝洁几乎同时进入中国市场,进入中国的十多年中,联合利华与宝洁在打造品牌和营销方面各有不同的模式.在品牌战略方面,联合利华与宝洁各显其能,现在又站在了新的起跑线上,面临着更大的竞争.

The competition between Unilever and P&G in daily used products in China is related.During more than ten years entering Chinese market,Unilever and P&G have taken different models in the competition and the sale of the brands.In the way of brand stratagem,they have stood at the same level to meet the even more severity competition.