中医药实施品牌战略产业化运作的思考

On industrialization of Chinese traditional medicine with brand- establishing strategy

吴仪总理在2004年全国中医药工作会议上提出全国中医药工作实施品牌战略。本文就此战略建议全国医、药、研一体化、产业化运作,并从多方面阐述了实施品牌战略,进行医、药、研一体化、产业化运作的必要性,及具体运作方法的初步设想。

Vice- premier Wu Yi advocated the brand- establishing strategy in the field of Chinese traditional medicine at the National Conference (2004) and it is suggested in this article that integration and industrialization of the whole nation's medical treatment,medicine and scientific research should be carried out. It is expounded from several angles the necessity and ways to carry out brand- establishing strategy and integration and industrialization of medical treatment, medicine and scientific research.