论绿色营销

On Green Marketing

绿色营销是将环保观念融入企业营销活动之中而形成的一种新型营钻方式，是实现经济与资源、环境相协调，确保我国社会经济可持续发展的必然选择。实施绿色营销要求企业树立绿色观念、制定绿色计划、开发绿色产品、制定绿色营销组合。目前，在我国，推广实施绿色营销面临着诸多障碍，需要政府的大力支持及消费者的热情参与。

Green marketing is a new type of marketing, which is formed from putting environmental protection ideas into the activities of business marketing, and an inevitable choice, which coordinates economy with resources and environment, and ensures sustainable development for our country's social economy. To carry out green marketing requires entreprises to set up green ideas,draw up green plans, develop green products and to make green marketing combinations. At present, we are faced with various obstac1es in carrying out green marketing, theref0re, need grea't support of the government and enthusiastic participation of the consummers.