摘要
论述了幽默因子在漫画广告中的传播功效和形式特点,并列举国内外成功的幽默漫画广告案例,图文并茂地阐明了幽默在视觉传达设计中的重要作用。
The propagation efficacy and form characteristic of the humorous cartoon advertisements were discussed. The important functions of humor in vision communication were illustrated with cases of successful humorous cartoon advertisements.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第1期147-148,154,共3页
Packaging Engineering
关键词
幽默漫画广告
传播功效
形式特点
Humorous cartoon advertisement
Propagation efficacy
Form characteristic
