摘要
在阐明CI设计的基础上,通过介绍CI的发展情况,结合我国企业的特点,重点分析了在目前国际大环境下我国企业导入CI所需解决的问题。并对企业在导入CI的过程中常遇到的问题提出了几点建议。
On the basis of expounding the CI design, the problems to be solved in introducing CI to our enterprises under the international environment at present were analyzed. Some suggestions on the problems that may encounter in the process of introducing CI to the enterprises were put forward.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第1期152-154,共3页
Packaging Engineering
关键词
CI
视觉设计
行为
战略
CI
Visual design
Action
Strategy.
