广告体英语的语言形式和文体风格

On Language Forms and Styles of Adverfising English

广告是一种经济现象 ,广告的效果直接受广告语言的影响 .本文从广告体英语的语言形式和文体风格出发 ,探讨了广告语言这—特殊文体的多样性和复杂性。指出合理运用各种语言技巧 ,对于全面实现广告效果 ,达到商业交流的目的具有十分重大的意义。

Advertisements are an economical phenomenon,whose effect is directly influenced by advertising language.This paper explores the multiplicity and complexity of advertising language in the view of language forms and styles of advertising English.It shows the significance of reasonable use of language skills to the realization of advertisement effects and commercial communication.