中国连锁集团数量分析之应用

The Application of Quantitative Analysis in China's Chain Groups

本文阐述了中国连锁集团在面对世界顶级竞争对手时应树立并加强数量观念;采用具体且带有一定普遍性的美国某大型餐饮连锁集团案例,在文中分析案例时,重现了解决具体问题时的逻辑思路,并采用了SAS中有关模块;最后提出建立数量体系的相关建议.

A practical and ubiquitous case in this paper is a large-scale food fast Chain Group from America, with the help of ETS modules of SAS, and got the rule of it's sales data, conclude the quantitative method of it's sales per day. The paper points out the importance of quantitative analysis to china's chain groups in the competition with leading foreign competitors. In the end of the paper, some related proposal on quantitative system are provided.