供电企业客户关系管理探讨

Study on Strategy for Customer Satisfaction and Customer Relationship Management for Power Utilities

对客户关系管理和客户满意度的基本概念及其对供电企业营销的适用性,实施以顾客满意为核心的客户关系管理对供电企业营销的重要意义,以及供电企业实施客户关系管理的主要内容进行了阐述。

The paper elaborates the basic ideas of customer relationship and customer satisfaction,their application in power utilities,the importance of implementing customer relationship management with customer satisfaction as core to the marketing of power utilities,as well as the main contents of customer relationship management implementation for power utilities.