从服务营销探求维修服务企业经营理念的变革

分析服务营销和汽车服务营销的概念,提出汽车服务营销的思路和经营理念,从汽车维修服务 的变革过程,提出维修服务企业的经营理念,从被动式的服务导向型向主动的以经营顾客忠诚度为中心的服务 营销理念转变。

This paper analyzes the concept of service marketing and auto service marketing, presents the approach of auto service marketing and business concept. Based on the transformation of maintenance, business concept of the maintenance enterprises is suggested, changing from passive service to customer-loyalty-centered initial service.