企业战略联盟选择方法研究

Research on Enterprise Strategic Alliance Choosing Method

20世纪 80年代以来 ,越来越多的企业通过战略联盟的方式参与全球竞争 ,这一“双赢”战略已经成为各个大公司获取自身利益最大化的最佳选择。然而 ,各公司在考虑战略联盟选择时 ,如何经过复杂的考虑做出最后决策是关系到企业发展的重要问题 ,通过战略联盟分析 ,提出了联盟选择需考虑的因素和层次分析选择方法。

Since 1980s, more and more corporations have competed with others by forming strategic alliances. This two-win strategy is the best choice for big corporations to get the most profit. Choosing a correct strategic alliace is essential for a corporation's development. This article analyzed on the factors needing consideration in strategic alliance choosing and the method of layer analysis choosing.