政府营销与服务型政府建设

Government Marketing and Service Type Government Construction

我国正在进行政府职能转变,建设服务型政府。要想实现由管理型政府向服务型政府的转变,有关政府部门必须转变观念。营销观念作为市场经济条件下现代企业广泛运用的指导理念,其基本原理完全可以运用于服务型政府的建设,以有效促进政府职能的转变,增强政府的服务意识。

China is changing government working talent and constructing service type government. The relevant government section must change the idea if they want to realize the objective of management type government changing to service type government. As a kind of leading principle idea by use of extensive corporations in the condition of marketing economy, The marketing idea and its basic principle may make use of completely in service type government construction to promote the change of the government working talent effectively and strengthen the governmental service consciousness.