旅行社品牌营销存在的问题及其对策研究

Brand Marketing Defects of Travel Agencies and the Countermeasures

本文提出了品牌营销是我国旅行社成长的必由之路,并论证了其必要性。指出我国旅行社在品牌营销中存在的问题,针对旅行社品牌营销中存在的这些问题,提出了解决的措施和建议,旨在加快旅行社品牌营销的发展速度。

This paper set up the view that the brand marketing is one of the ways whcih the travel agencies of our country, and demonstrated the necessity, putting forward to the existing problems of the matter. Then enumerates several defects existing in the brand marketing of travel agencies concretely, and then puts forward several countermeasures in order to overcome these defects and promote the brand marketing of travel agencies.