4A. Fuat Firat, Nikhilesh Dholakia, Richard EBagozzi[M]. Philosophical and radical thought in marketing. Lexington Books, 1995 : 351-370.
5Andersen,P H.Relationship marketing and brand involvement of professionals through web-enhanced brand communities:The case of Coloplast[ J].Industrial Marketing Management, 2005, (34) : 285-297.
6Berger, P.D.Bolton, R.N.Bowman, D.Briggs, E.Kumar, V.Parasuraman, A. and Terry , C.2002, Marketing Actions And the Value of Customer Asset [J]Journal of Service Research, 5 (1):40.
7Katz E, Lazarsfele P EA Stud), of Purchasing Decisions [J]. In Consumer Behavior: The Dynamics of Consumer Reaction. Ed.L.H. Clark, New York: New York University Press, 1995:30-87.
8Villanueva Julian, Yoo Shijin, Hanssens D M.The Impact of Marketing-lnduced vs. Word-of-Mouth Customer Acquisition on Customer Equity Growth[J].Journal of Marketing Research, 2008,45( 1 ) :48-59.
