基于物元分析的旅游市场“扩散”营销——以南川市旅游市场营销为例

Expanding Marketing of Tourism Market Based on Analysis of Matter-element

在物元理论的基础上, 首先对旅游市场进行物元分析, 再利用旅游市场的可拓营销变换, 将变换的因素进行组合, 提出“扩散”营销策划的理念.

Based on the theories of matter-element, firstly the paper analyses the matter-element of tourist market, then based on the transformation of extension marketing for tourist market, constitutes the changed factors, and puts out idea of marketing design of expanding.