摘要
消费者的需求具有可诱导性。而消费者的潜在需求转化为现实需求 ,是与消费市场文化及流行品有着重要的联系。市场消费需求流行是一种时尚的需求 ,是市场消费规律的一种表现形式。在众多企业产品与国际流行日渐接轨的市场形势下 ,研究市场消费需求流行的特性状态与扩散因素 。
Consumers' demands shall be provided with inductivity.Therefore,their potential demands shall be changed into actual ones,which keep important connections with the consuming-market culture & fashion.The popularity of marketing consumption requirement is a fashion demand,and also a behaving pattern with its rule.Under the present situation that enterprises' products are gradually connected with international practice of the worldwide popularity,it stresses on researching the character of marketing consumption popularity with pervasive factors,which are the important subjects together with their demonstration methods.
出处
《商业研究》
北大核心
2005年第3期83-84,共2页
Commercial Research
关键词
时尚需求
购买欲望
货币支付能力
流行周期
fashion demand
buying desire
monetary paying ability
popular periods