摘要
我国的寿险营销经历了从无到有并正经历从单一到多元化的变革 ,因此 ,有必要对我国现有寿险营销模式及其存在的问题进行剖析、对寿险营销未来的改革与发展趋势进行探讨 ,个性化、多元化营销方式借助科技手段营销模式创新 。
Our country's life insurance marketing mode has been experiencing from single to diversified progress.Through an analysis of the current life insurance marketing mode and the problems,this paper studies the trend of our country's life insurance marketing mode.It points out that in future marketing innovation is inevitable by cientific and technological means featuring on individuality and pluralistics.
出处
《商业研究》
北大核心
2005年第3期157-158,共2页
Commercial Research
关键词
寿险
营销模式
创新
life insurance
mode of marketing
innovation
