我国中小旅行社的现状与发展对策研究

Study of the Present Situation of Small and Medium - sized Travel Agencies in China

目前,在中国的旅行社行业中,占据了绝大多数的中小旅行社面临着巨大的困难,他们要生存要发展,必须认清形势,果断改革,采取措施,抢在外资全面进入中国旅行市场、竞争对手更多更强之前提高自身的竞争实力。

Nowadays, small and medium - sized travel agencies, the majority in China's tourist industry, have faced serious problems. In order to exist and develop, they have to take effective measures and build up their competitive strength. It is possible that an increasing number of stronger rivals will appear as a result of foreign investment's entry. Thus, all this should be done before foreign - funded enterprises go into China's tourist market.