电子商务与传统商务的经济环境差异分析

Analysing the Difference between Electric Business and Traditional Business under Economic Environment

网络经济的出现,带来了一场商业革命,改变了传统的商贸方式。传统的工业生产是一个大批量的资源密集型产品生产过程,经济动作基本上是按古典经济学的规律进行,经济活动是相对均衡有序的。在网络经济条件下,西方经济学的一些基本原则的理念出现了革命性的变化。这主要表现在:由收益递减转变为收益递增,由不完全竞争转变为完全竞争,由计划和控制的管理转变为创新和调整的管理,从有限的内部空间转向虚拟的、综合型部门的融合,这就改变了企业的理念和营销模式,推动了产业的重组和调整,促进了经济全球化。

The appearance of network economic, has brought a commercial revolution and changed the traditional trade and business way. Tradition industrial production is a intensive products production process of resource in enormous quantities, economic operation is to go on according to the law of classical economics basically, the economic activity is that the relative equilibrium is orderly. Under the network economic condition, some basic principles and ideas of western economics have presented the revolutionary change. This shows mainly: change into the income increasing progressively from decreasing returns; is changed into perfect competition from imperfect competition; management under plan and control change into management of innovate and adjust into; change direction a fictitious one, comprehensive integration of department from limited inside space, this has changed idea of enterprises and marketing mode, has promoted reorganization and adjustment of the industry, have promoted the economic globalization.