浅议绿色营销

Discuss Green marketing

人类对环境、资源、健康的关注 ,引领绿色营销的兴起 ;环境与发展的世界主题的确定 ,加速绿色营销的发展。明析我国企业进行绿色营销的必要性及存在问题 ,确立绿色营销宏观、微观发展战略尤为重要。

Mankind's concern about the environment, resou rc e, health, lead the rise of green marketing; The sureness of the world theme of the environment and development, accelerate the development of green marketing. Will analyse the necessity and there are problems that enterprises of our countr y carry on green marketing tomorrow, it is particularly important to establish g reen marketing macroscopic, micro development strategy.