顾客需求不完全流失的服务水平研究

Study of Customer Service Level Based on Customer Demand Not Lost Completely

在库存决策的研究中引入了顾客等待的忍耐值,并建立了面对缺货状态顾客需求不完全流失的服务水平模型,分析了顾客等待的忍耐值对库存成本的影响。与传统模型不同,新模型的建立考虑了顾客面临缺货时的选择,更为真实地反映了现实的购买行为。顾客等待忍耐值在该模型中的引入体现了顾客需求的时间价值,为企业基于在时间的竞争中作出合理的库存决策提供了新的思路。

By introducing the Customer Patience Value into inventory decision study, the customer service level model based on customer demand not lost completely is estabilished. The impact of Customer Patience Value on inventory cost was also analyzed in the model. Different from traditional models, the new model considers customers’ choice of stockout, reflect the actual purchasing behavior more realistically. The introduction of Customer Patience Value in the model reflects the time value of customer demand, put forward the new way for enterprises laying down right inventory decisions in time-based competition.