少儿文学期刊的品牌战略

Brand Strategy of Juvenile Literary Periodicals

在激烈的市场竞争中,少儿文学期刊必须实施品牌战略。具体而言可以从四个方面着手:内容为王,独树个性;市场定位,读者互动;品牌延伸,做强做大;人才强刊,走可持续发展之路。

In intensive of market competition juvenile literary periodicals must carry out brand strategy. Concretely speaking it can start from this four following ways. First of all, content for leading role, distinctive individual character. Secondly, Settle position in the market, reader are to spur cach other. Thirdly, to extend brand and make it stronger and bigger. Finally, to walk on the way to strong periodical and the sustainable development.