广告人中人性异化现象

A study into Dehumanizafionul trend in Advertisement

广告中的人性异化现象应该引起人们关注。在广告中普遍存在人性物化、感官化和反人性现象,由于广告大都通过主流媒体传播发布,产生的负面社会效应是巨大的。广告从业人员应接受现代营销理念,关注人性。贝纳通的广告运动是广告关注人性的范例,它不但提升了该公司企业形象,还创造了商业利润。

There is a trend of dehumanization in the advertisements . The materialization and sensationalization upon humanity is very common practice in advertisements. As most of ad. are cast by domineering media , they have caused great negative effects socially. It is believed that ad. business workers should keep with the up - to - date marketing conception and get more concerned with the society and people. Benetton has set up a good example for humanism concern, which, as proved, has also raised the image of the company as well as brought good business profits