珠江源头地区旅游品牌塑造中的文化因素

The culture factors in creating tourist brands in the headwaters of Zhujiang River

塑造旅游品牌是旅游经济适应珠江源头地区旅游经济持续发展的内在要求。塑造珠江源头地区旅游品牌要以文化为基本手段 ,充分挖掘旅游资源的文化底蕴 ,不断强化旅游产品的文化份量 ,逐步加大旅游经营活动中的文化含量 。

Creating a tourist brand is the intrinsic demands to fit in with the s ustained development of the tourist industries in the Headwaters of Zhujiang Riv er. Creating the tourist brand should be based on its culture and should be base d on tapping the potential culture details of its tourist resources, so as to st rengthen the importance of its tourist products. We should enlarge its culture c ontents in the tourist business activities so that we can improve the culture po tential of its exploitation of tourist economy and business operations.