摘要
经过20多年发展,我国的饭店业已成为具有相当规模的产业,但由于受到长期以来的计划经济及传统的小生产思想的影响,我国的饭店业集团化发展缓慢、艰难,本文就我国饭店业集团化进程中强化品牌意识、培育职业化市场化的饭店经营人才、集团化发展的战略等问题进行分析。
China's hotel industry has developed rapidly in the past twenty years.In flounced by tra- ditional planned-economy,the development of chain operation in China's hotel industry is still slow and difficult.This article focuses on the issues of brand of hotel chain,professional managers and strategic plan- ning of chain operation.
出处
《旅游科学》
2002年第1期16-18,共3页
Tourism Science
关键词
中国饭店业
集团化发展
问题分析
China's hotel industry
chain operation
problem analysis
