论家电行业竞争的焦点——渠道模式

Focus of Competition of Home Appliances Sales

当前我国家电市场竞争转向已由品牌竞争转向渠道竞争,那么,渠道竞争的经济性、渠道可控制和企业产品商业业态适应性是家电生产企业选择销售渠道的三大要素。

At present, the competition for made has changed into the one for sales channels in the market of electric appliances. The three main elements are the economy of the competition for sales channels, the control of it and adaptation of products to the business situation.