湖北省旅游形象初探——新天下之中

A STUDY ON TOURISM DESTINATION IMAGE OF HUBEI PROVINCE

本文通过研究湖北省的地方性特征 ,对湖北省旅游形象进行分析研究 ,提出“水与浪漫、新天下之中”的理念核心 ,并讨论了这一理念核心的理论基础。在确定湖北省的旅游形象之后 ,探讨了当地旅游形象建设 。

Based on an internal and external destination image framework, the authors inspected the locality of Hubei Province,Central China, and put forward an advertising theme“A new communication center of the country”for the Province. In the last half of the paper,the authors give an extensive process to establish the image of Hubei Province to the target market.