摘要
在分析已有产品决策方法的基础上 ,从全面分析产品的市场效果、市场前景出发 ,建立了包括效益性、发展性、竞争性、宏观性 4方面因素的指标体系 ,采用效用函数中线性加权和法和模糊Borda数法 ,分别计算二级指标的评价值及评价对象的总得分 ,给出了企业产品综合评价的优序关系 。
On the basis of analysis of the existent product decision-making methods, this paper began with analyzing products marketing effects and prospects thoroughly, set up a criterion system including the profitable factor, the developable factor, the competitive factor and the macroscopic factor. A new method for the product decision making was gave.
关键词
产品决策
市场评价
评价指标
product decision making
marketing evaluation
evaluation criterion
