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摘要 P&G Outbid Local Advertisers at CCTV Auction Procter&Gamble outbid China's biggest advertisers to become the first non-Chi-nese company to win the title"King Bidder"-biggest spender-at the annual CCTV primetime adspace auction in Beiing.

出处《China Today》 2005年第1期26-26,共1页 今日中国(英文版)

分类号 F752.6 [经济管理—国际贸易]

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