摘要
传播的最终归宿是传播效果的实现,科技传播承载着知识传播和文化传通的双重使命,尤其注重传播效果的实现和传播者主观意图的完成。但是在实际操作过程中,由于种种因素造成传播效果实现困难,本文着重分析这些影响科技传播的障碍因素,由此试图解决科技传播实践中所遭遇的种种尴尬和问题。
The aim of communication is to realize communication effects.We know that scientific communication takes on the double missions of knowledge communication and cultural diffusion,especially the realization of communication effects and fulfillment of the subjective intention of the communicator.But in the actual operation process communication effects are difficult to realize owing to all sorts of factors.This paper aims to analyze all these barrier factors influencing on scientific communication and tries to solve some embarrassments and problems in actual operation situations of scientific communication.
出处
《自然辩证法研究》
CSSCI
北大核心
2005年第2期83-86,共4页
Studies in Dialectics of Nature
关键词
科技传播
传播效果
障碍因素
scientific
communication
communication effects
barrier factors