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企业肩挑社会责任

China's oil companies wish to be "Enterprise Citizen"
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摘要 在经历了资本的原始积累和资源的优化整合阶段之后,企业已经步入了"企业公民"这一全新竞争阶段。随之而来的企业社会责任运动已成全球性潮流。国际社会越来越看重企业社会责任,不仅跨国公司带头领引,而且国际组织将其量化,使社会责任成为对一流企业"高标准、严要求"的公认指标。提倡社会责任不仅仅为了提升企业社会形象,更能获得进入国际市场的通行证,提升企业的长期盈利能力。 具有社会责任感是决定企业能否在全球化运作中取得成功的决定性因素之一。只有勇于、善于承担企业社会责任,才能基业长青,实现可持续发展。 我国三大国家石油公司都在努力做得更强更大,朝着具有国际竞争力的跨国集团发展。承担企业社会责任,既是应尽之责,亦为发展之需。 Guided by multinational companies and promoted by international organizations, the question of corporate social responsibility has become a popular tide all over the world. For companies, not only they have to earn money, but they have to assort with others and contribute to the community and social development. Lessons from production accidents and the foreign hairsplitting investors have raised a question for our Chinese oil companies, that is, what is the company's role in the society? Fortunately, they have got the consciousness that their responsibility towards the society means a lot to the whole company's sustainable development. The arousal helped them redress their performances and try to be 'Enterprise Citizen' with responsibility for the society, unless they have to suffer the embarrassment of a wide range of criticism.
作者 林伦 穆爽
出处 《中国石油企业》 2004年第12期27-29,13,共3页 China Petroleum Enterprise
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