关于中小型海员劳务企业竞争力的探讨

Discussion on Competitive Power of Middle and Small Seafarer Labor Services Company

竞争是市场经济环境下企业生存和成长的方式,企业要在市场上生存和成长,必须具备应有的竞争力。竞争力来源是形成企业竞争力的因素,是培育企业竞争力的目标和方向所在。本文根据企业竞争力来源模型,对海员劳务企业的竞争力来源进行了深入分析,并分别从企业内部资源和外部资源两个方面提出了中小型海员劳务企业的竞争力培育策略。

The strong competitive power is needed for a company to survive and grow in the Market. The enterprises should have strong competitive power to face any challenge. The competitive resource is an important factor for the company and it is the target and direction of the development. This paper analyzes the competitive power resources of a seafarer labor services company based on the competitive power resources model, and it proposes the strategies from interior and exterior resource of the company to improve the competitive power for the middle and small seafarer labor services enterprise. [