论出版社发行工作的困境与对策

Difficulties & Counter-measures to Book Distribution of Presses in China

图书发行工作是出版社各项工作的重中之重,是市场行为在出版活动中的集中体现。论述了市场经济情况下出版社发行工作所遭遇的困难和危机,指出在新的形势下出版社必须更新观念,改变策略,灵活经营,以优秀的产品和良好的服务赢得读者,才能在激烈的市场竞争中求得出路,取得发展。

Book distribution is the key job in the whole work of the press, and the embodiment of the press′s participation in the market competition. This article discusses the difficulties and crises met by the press′s distribution under the conditions of market economy. The author points out that the press should renew its ideas, shift the strategy, operate with an agile mind, and offer the readers excellent books and the best services. Only in this way can the press survive in the severe market competition.