摘要
渠道的建立和变革正在被国际先进企业所重视,正在成为人们探索新大陆的焦点。企业应当把渠道资产视为一种特有的"资产",积极推进国有营销渠道的变革,建立有效的客户关系管理系统和个性化的销售渠道与网络,成为市场的赢家。
The building and transformation of the marketing channels is becoming more and more important in the senior international businesses. It should be looked upon as a kind of special assets', and should gain the same position with human resources, knowledge property right and fixing assets. In some degree, only the business with perfect, speedy and capable assets of channels nets will win the market competition. This paper makes a detailed and complete analysis for channel assets,which involves the importance,transformation and trend of it.
出处
《商业研究》
北大核心
2005年第1期131-132,181,共3页
Commercial Research
关键词
渠道资产
关系渠道
变革
发展趋势
channels assets
relation channel
transformation
trend
