中国电信集团公司市场营销策划模式探讨

On the Mode of Marketing Designing for China Telecom Group

随着电信领域长期垄断经营的局面被打破 ,中国电信业已由垄断逐步走向开放的新时代 ,面临着国内外竞争的巨大压力。“西部大开发”和加入WTO使中国电信业面临着新的机遇与挑战。应运用市场营销学、管理学等理论知识及方法 ,探讨新的营销战略及策略 ,以期对处于激烈的市场竞争中的电信企业带来新的生机与活力 。

With the breakthrough of the former China Telecom in monoply operation for long term in telecom field,China's Telecom Industry enters a new era from monopoly to gradual competition,from obturation to gradual openness.China's Telecom Group is confronted much pressure from domestic and overseas competition. At the same time,West Campaign and China's Entry WTO provide new challenges and chances.This paper analyzes China Telecom market by means of theoretical knowledge and method on marketing and management,explores the main strategies and tactics of market designing for China Telecom Group so as to be beneficial to the telecom companies in the market competition.