黑龙江省品牌资源统计与分析

The Statistics and Analysis of Brand Resources in Heilongjiang Province

随着市场经济程度的不断加深 ,同类产品不可避免地将趋向于同质化方向发展 ,品牌的竞争在市场竞争中占有越来越重要的地位。名牌已成为优化资源配置、提高产品质量及经济效益的动力和源泉 ,成为市场竞争的利器。在当今全球经济一体化的形势下 。

With the further development of market economy,the products of the same category are unavoidably apt to being identical with each other.The brand competition will play a incrensingly impartant part in the market place.Famous brands have been regarded as the effective means of optimizing resource allocation,improving products' quality and economic benefits,etc.Under the conditions of the economic globalization,it is vital for Heilongjiang Province to implement famous brand strategy to enhance the industrial competence and meet the international challenge.