基于企业持续竞争优势的隔离机制研究

The Analysis of Isolating Mechanisms Based on SustainedCompetitive Advantages of the Firm

隔离机制在企业取得竞争优势后能够形成一道屏障,使其核心能力不易被模仿和移转,从而维持企业在较长时间内的竞争优势。社会网络和制度化的环境促使企业间通过相互模仿与复制,产生异质同形性,使企业难以维持竞争优势,因此建立基于竞争优势的隔离机制变得十分重要。作为企业无形资产的知识、品牌、企业文化、管理能力因其形成过程的不可模仿性与因果模糊性,天然具有隔离机制的特性,企业必须从战略高度予以重视。

Isolating mechanisms can form barriers to protect a firm's core competitive competence from being abalienated or imitated by its competitors so the firm can develop its sustained competitive advantages. The social network and the institutional context allow firms to form the similar structure and performance by imitating and copying, and this is what we call isomorphism. So isolating mechanisms is the key to maintain the sustained competitive advantages of a firm. Because the intangible assets of a firm such as the corporate knowledge, the corporate culture, the brand, and the managerial abilities are born to be parts of the isolating mechanisms because of their uncertain imitation and causal ambiguity, the firm must attach importance to them.