企业孵化服务中引入客户关系管理理念的必要性及解决方案初探

Research on Necessity and Designing the Model of Incubating Service Process on the Theory of CRM

新创企业回避竞争风险和尽快"装配"企业能力的要求,以及企业孵化器作为新创企业的"装配"其所需的各种企业能力的平台的现实情况,决定了孵化器必须企业化运作,即规模化、定制化解决新创企业的孵化要求,同时它须注重"装配"能力的提升和自身的可持续发展,这两方面决定了孵化器的发展途径必然是企业化运作经营。正是从这一趋势出发,本文提出基于客户关系管理的孵化器孵化模式。

The requirement of the new-bore enterprises to avoid risk of competition and obtain the enterprise capacity quickly decides that the business incubation must acts as a platform of obtaining the enterprise capacity, which is also decided by the conditions of the resources limited of the business incubation. So the business incubation must operate like a real enterprise. The ability of service must be improved with its working. It is the reason to design the new incubating model on the theory of customer relationship management.