数字旅游初探

An Exploratory Study on Digital Tourism

数字旅游是一个基于网络环境的旅游信息服务体系,是经济、旅游与信息科学技术的结合,是一门综合性的科学技术。数字旅游一般由关键技术、数字化信息和服务对象等部分组成,主要包括旅游管理信息化、旅游产品信息化、旅游营销信息化、旅游服务信息化、旅游灾难处理和恢复信息化、旅游教育信息化等方面的内容。文章从政策法规等方面探讨了数字旅游的保障体系。

Digital tourism was service system which was based on network environment.Being the combination of economy,tourism and information science and technology,digital tourism was a comprehensive science and technology.Digital tourism mainly included the informationization of tourism management,tourism product and tourism marketing,the solution to tourism disaster,the restoration of informationization,and the informationization of tourism education.This paper finally explored the ensuring system of digital tourism in terms of policies and regulations.