试论中国企业的对外直接投资——中外企业对外直接投资的比较研究

An Competition Study on the Direct Investing Strategy Between Chinese and Foreign Company

在西方市场经济发达国家中 ,企业对外直接投资已经成为市场经济中。许多发达国家的企业在世界市场上经营了几十年、几百年 ,已经在多年积累的基础上形成了品牌、营销、市场份额等方面的优势 ,而发展中国家的企业也利用自身的相对优势不断探索取得了巨大成绩。我国作为刚刚走向世界市场的发展中国家 ,有必要在它们的优势中取精弃粗 ,避重就轻 ,认清自己 。

According to studying the other company's successful direct investing results,to compare the differences between Chinese and foreign companies. Then analyse the characteristic of ourselves ,so we can realize the real developing level in the world. At lost,we mske a commplusion ,the Chinese company will easily seize much chances.