商业企业营业现场管理简论

A Brief Exposition of Business Operating Site Management

八十年代初期,发达国家的工商企业出现了“现场管理热”。近几年来,优化营业现场管理,搞活商业企业经营,提高企业竞争能力,也成为我国国有企业的热门课题。本文针对社会主义市场经济的新形势,对于商业企业营业现场的特征与主要功能,加强营业现场管理在理论与实践上的必要性与迫切性,商业企业优化营业现场必须具备的基本观念,以及如何将营业现场管理作为一个系统进行综合治理与整体优化,进行了简要的论证和探讨。

Early in the 1980s the site mangement of industry and commerce became very popular in developed countries. In the recent years there has beenaheated discussion in state enterprises abont optimiz site-operating management,making the operation of business enterprises alive and improving competitive ability. This article briefly discusses in view of the present situation in the socialist market economy the main funetion and feature of the operating site of business enterprises, the necessity and urgency of strengthening the site management of business enterprises in theory and practice,the basic idea the business enterprises must possessin optimizing site management and the comprehensive adminisration and the whole optimization of site operating management as a system.